It seems that the new instalment in the Call of Duty franchise, Modern Warfare 3 beat James Cameron‘s Avatar‘s record to become the fastest selling entertainment product of all time. According to The Independent:
The video game Call of Duty: Modern Warfare 3 is the fastest-selling entertainment product of all time, breaking the $1bn sales barrier quicker than the blockbuster Avatar. Activision Blizzard, publisher of the latest game, said it reached the $1bn mark in just 16 days. Avatar took 17 days.